Sustainability has actually turned into one of the significant concerns for businesses due to consumer demands. More about this below.
While billboards and television commercials are still in use and stay effective marketing tools, the past few years have actually seen the emergence of brand-new marketing formats that drive traffic and motivate sales much better than anything else available. Social media marketing is considered one of the top consumer trends at present, and for good reasons. The vast majority of consumers spend more time on social networks today than at any point in the past thanks to how innovative and entertaining these platforms have become. Businesses understood that they could capitalise on this success by promoting their products and services on spaces where consumers spend hours on end just scrolling. You are now more likely to see ads and marketing campaigns most pertinent to you in a subtle way. For example, short videos or disappearing images have actually become reliable marketing tools, something that the US shareholder of Philip Morris will know.
Digital options were once solely preferred by younger customers who matured with technology and appreciate the convenience factor it supplies. As we have actually become more connected and familiar with online offerings, more demographics are now drawn to digital alternatives as they realise the many advantages they stand to unlock. This is why businesses today invest considerable amounts in enhancing their online presence and digital offerings. In fact, improving the client experience has actually turned into one of the most important consumer trends in many areas, especially the e-commerce sector. Consumers now enjoy a wide variety of digital alternatives and features that make their shopping experience a lot more enjoyable. From including useful filters that can be applied to only get the most appropriate results to the addition of digital payment alternatives, e-commerce companies have given customers every reason to go website shopping on their platforms. This is something that the activist stockholder of Reckitt will know.
Today, most companies from across markets and industries are making an effort to support the environment and promote environment-friendly practices in different methods. This came as a result of continued consumer demands and pressures in an effort to drive a positive force of change in business. This has now become one of the biggest consumer trends as many people do their due diligence before purchasing a product or doing business with a business. Consumers will take the time to investigate the environmental effect of businesses they consider purchasing from and make a buying choice depending on their findings. This technique offered more prominence to local businesses that have regional suppliers and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that intend to support regional companies while also supporting the environment. This is something that the activist investor of Pernod Ricard is likely knowledgeable about.